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"It’s time for women to own the word ‘fighter,’ and you can do that however you want. Stop letting other people discourage you from doing what you want because you’re not ‘hardcore enough’ or you’re not ‘legit,’” she says. “Your journey is your own. You’re allowed to use that word. You don’t have to ask for permission.”
Lynn Le founded Society Nine out of practical necessity; the gear and apparel built for combat sports was designed for men and didn’t fit her or her fellow fighters right.
“If you want to start boxing, the first thing you see is bright pink gloves. My female students would come up to me and say ‘Hey, I’m wearing these gloves, they’re pink, they don’t fit me, do you have a recommendation for another women’s brand that I could try?’ I realized I had never had an answer for them.”
Undaunted by the male-dominated sport and marketplace, Lynn and her team started designing and producing their own gear in Portland and Boston. There were setbacks, but she drew on her background in combat sports to get through the tough moments.
She had been pushed to the limit so many times during her training in Krav Maga that she knew she would persevere. It’s the resilience and confidence that combat sports gave her that drive her to encourage other women to practice.
"Our ultimate mission as Society Nine is to empower women. On the first level, it’s physical, so through physical fitness we are empowering your fitness journey, but on a much more larger spiritual, mental level, our mission is to empower every woman to unleash the fight within her."
Staff writer Amy Feldman at Forbes interviewed Society Nine Founder/CEO Lynn Le about what it took to create the brand and launch the company. Click here to read about the journey!
"For a generation of women taught to play (and fight) with that ethic in mind, perhaps a line of clothes that recognizes our abilities and celebrates the fight—the fights we wage to better ourselves and to be taken seriously as athletes—may be one that succeeds in meeting women where they are, and who they are fighting to become."
"That's how we ultimately developed our gloves to be different from everybody else's- we really started with putting women first," the fighter said."
"Le likes to call it the “spark.” It’s the spark that inspires a woman to give mixed martial arts a try or the spark the motivates any woman to get up and try everyday, no matter what life throws at her. Le doesn’t want a sporting company that, like so many others, is marketing towards how a woman looks, but one that ensures that she is fulfilled on the inside.
No matter what your spark is, whether it’s in the world of mixed martial arts or boxing, Le hopes all women remember to “be patient with yourself. Remember why you’re doing it; it could be for self-confidence, it could be to become physically fit. Just remember that this should only be for you. Harness that power for yourself.”"