What's in a [brand] name?

I don't share this story often, but the more and more I explain it in person with folks I meet, the more important I realize I need to make sure this story is told. 

The name is an important one - I often tell people it's actually the first product I created.

I wanted a name that spoke to a sense of unity and radiated elegance. I also wanted something that sounded fearless and mysterious - a name that evoked power. 

Looking back in American history, there's no greater historical event in women's sports than when Title IX was passed. For those who need a quick history lesson, Title IX states:

No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving federal financial assistance.

At the time of its passing, it gave women the right to compete at the collegiate level in sports. Since then, we've gotten ourselves to a point where women can fight equally amongst men on the mainstream stage, in the cage and in the ring. While we still have a ways to go, what I do know is, I sat in a sold out Staples Center to witness a UFC PPV card, headlined by two women's fights. We live in an incredible time for women's athletics. 

That's what our society honors. It pays homage to the fighters before us, and the fighters now amongst us. It speaks to what the future holds for the modern female fighter - she is capable of doing absolutely anything. 

These women represent pure resilience and unbridled strength. We are brought together by our sense of power, found and gained on our own terms. 

Society Nine unites these women, and supports them in their fight - in and out of the gym. 

I hope you'll join our society.

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